Do what you love… tomorrow?

A popular retirement company recently started running a new ad campaign. It says to “Start planning now to do what you love tomorrow”.

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“Apparently they’re unaware that we are not guaranteed tomorrow…”

Aside from the obvious flaw in their thinking, I’m more than a little confused by the idea promoted by this new campaign concept.

Wouldn’t we rather do what we love TODAY? Isn’t that better, smarter?

“I personally feel very strongly that this is one of the biggest problems with America today.”

We are so concerned about getting ahead in business, saving for the future, building our portfolio… But when do we take the time to enjoy it? People always say they will take a break someday… But for far too many of those people “someday” never comes because they work themselves into a heart attack at 40 or a nervous breakdown at 30.

 “And as he reasoned of righteousness, temperance, and judgment to come, Felix trembled, and answered, Go thy way for this time; when I have a convenient season, I will call for thee.” – Acts 24:25

I am reminded of a wonderful sermon I saw recently by Tom Harmon (He speaks at most of the ATI Conferences we attend). He talked about how important it is to Follow God in the days of our Youth.

I believe it was his sermon “You can make choices but you cannot choose consequences” but I’m not 100% sure.

You can find his materials in the IBLP Store HERE and on Embassy Institute HERE)

What is even more confusing is that there are many secular philosophies that proclaim this message as well. So, if the idea of “quality time” and “living life to the fullest…” and “taking time to stop and smell the roses…” are so popular, why would this company think their new ad campaign is such a great idea?

Because we are locked in to the “rat race” mentality.

“Just one more reason I believe the Amish community has the right idea.”

© Rachel L. Miller 2013

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